CEO John Replogle’s Perspective

2012 Corporate Responsibility Report

CEO John Replogle’s Perspective Dear Stakeholders, Greetings and thanks for your loyal support of our business over the past 25 years! As we reach this remarkable milestone, while we are proud of our impact as a business, we are even more grateful for all those who made such a journey possible! Seventh Generation was founded on the idea that business can be a powerful instrument for change. By meeting high standards of transparency, accountability, and performance voluntarily, we believe we contribute to a brighter future for the whole planet. As an agent of positive change, we strive to do everything with the health of our consumers and the health of the earth in mind. Each year, our annual Corporate Consciousness report provides the opportunity for us to step back and ask ourselves if we’re driving the kind of change we want to see and if we’re moving fast enough. This year, in particular, we are reflecting on the long arc of our work looking both back to the past and forward to the future. One of our most important achievements in 2012 was spearheaded by a group of employees. They came together to simplify our mission into four aspirational principles that define who we are and where we are heading. Articulating our goals in this way has unified us in their pursuit and enabled us to develop a 2020 Roadmap with cohesive year-to- year goals and business plans across all units in our company. 6  Seventh Generation, Inc. | FUTURE TENSE: Corporate Consciousness Report for 2012 Our Vision


2012 Corporate Responsibility Report
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