Materiality

2012 Corporate Responsibility Report

We changed the wording of some of the goals and continue to work internally to refine these objectives. Safer Chemicals: Reviewers suggested the use of a third-party standard that would allow the company to show quantitative progress toward its safer chemicals goals. This is something we have considered before and will revisit. Radical Transparency: Several reviewers pushed the company to demonstrate leadership by revealing more about its supply chain. We are working on this. Employee Benefits: It was noted that employee benefits have changed in the past few years and commenters urged the company to be transparent about this. Information about employee benefits and recent changes was added to the GRI Content Index. Greenhouse Gas Emission Reduction Goals: Commenters noted the lack of a corporate GHG reduction goal and a renewable energy goal. An explanation was added to the report to clarify that Seventh Generation is focusing on increasing the numbers of consumers who wash their laundry in cold water as a way of addressing the company’s carbon footprint. Materiality Reports aren’t valuable if they don’t hit the relevant issues. While we did not conduct a quantitative materiality assessment, we have a qualitative process that guides the development of our reporting scope. Our stakeholders are a diverse group and include our consumers, our retail partners, our manufacturing partners, the earth itself, the members of our own company, and our shareholders. Additional stakeholders include the many organizations that speak to the issues we care about, our industry, members of our local community, and our suppliers — even those who are far back in our supply chain. We believe the following issues are important to our business: toxins in household products, our supply chain and its impact; employee well-being; reducing greenhouse gas emissions and climate change issues; efforts to decrease our company’s environmental footprint; and our commitment to corporate responsibility. Thus we consider our product design and packaging work, our varied environmental initiatives and our work to increase the renewable and recycled content of our ingredients to be material to our company. Our efforts to make Seventh Generation a great place to work and our efforts to create positive change in the larger community are material as well. Finally, as a privately held business that believes strongly in corporate accountability, our economic performance, donations, and governance are also necessary components of this report. seventhgeneration.com/2012report   49 Reporting


2012 Corporate Responsibility Report
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