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2012 Corporate Responsibility Report

Consumer Engagement Seventh Generation strives to be a trusted source of information for our consumers about healthy living and healthy homes. Engaging our consumers through lively, transparent messaging on social media, blogs and other means is an important way for us to have a dialogue on the issues of the day. In exploding numbers, our consumers know they can come to us, and to each other, for answers about topics from green cleaning to current environmental health issues to learning about inspiring organizations such as the Breast Cancer Fund that are on the front lines in the battle to reduce our everyday exposure to toxins. Our 2012 consumer engagement campaign was focused on Dr. Seuss’s The Lorax and the role of global palm oil demand in shrinking orangutan habitat. Our new Toxin-Free Generation campaign will help consumers understand the prevalence of toxins in common household products and how to make healthier choices. Our consumers are critical partners in our efforts to reduce our company’s environmental impacts. We know that over 90 percent of the greenhouse gas (GHG) emissions associated with our laundry detergent occurs during household use for heating wash water and drying clothes. Through blogs such as “The Dirt on Laundry,” we are beginning a dialogue on this issue. Look for more on this topic as we work with others in our industry to encourage low-carbon washing methods. This is the focus of our corporate carbon footprint reduction efforts as we pursue our 2020 Goal of having all consumers wash in cold water. 2012: CONSUMER ENGAGEMENT 425,000+ Seventh Generation Nation Members 19,000 Email & Phone Contacts 1 million+ Facebook Likes 50,000+ Twitter Followers ’10 ’11 ’12 558,000 50,000 410,000 393,000 425,000 23,000 40,000 1,000,000+ 143,000 seventhgeneration.com/2012report   39 Building Communities


2012 Corporate Responsibility Report
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