Virgin Plastic - Greenhouse Gas Accounting

2012 Corporate Responsibility Report

• Choose plants not petroleum with all products and packaging using plant-based (renewable) or recycled content. This addresses our aspiration to nurture nature. • Produce Zero Waste with all products and packaging recyclable or biodegradable. We seek to design products that return benignly back to the environment at the end of their life or, in the best scenario, are actually nutrients. Virgin Plastic Seventh Generation has focused for many years on reducing our use of virgin plastic. We think that moving away from petroleum-derived plastic is so important that we linked our 2012 annual employee incentive to reducing our virgin plastic use by 10 percent in just one year. We blew past that goal with a 15.6 percent overall reduction in our virgin plastic use — helped by our achievements in packaging and by removing viscose and incorporating wood pulp into the substrate for our Baby Wipes. For 2013, we are zeroing in on reducing our rigid virgin plastic use, with a portion of our annual incentive tied to achieving a 25 percent reduction in just one year.  Greenhouse Gas Accounting Climate change concerns us deeply and we are tackling this pressing issue with wide-ranging initiatives in product and packaging design, the use of plant-based materials which have lower carbon footprints than their petroleum-based counterparts, and logistics initiatives that maintain our decentralized network of distribution centers. As members of the Ceres Business for Innovative Climate and Energy Policy (BICEP), we are joining other progressive companies to advocate for strong climate change policies. A highlight from 2012 was our 13 percent decrease in normalized greenhouse gas emissions and 6 percent decrease in absolute emissions, both critical metrics for our company. The GHG emissions associated with our products and packaging dropped 7 percent in one year due to our use of more sustainable materials. The 13,582 metric tons of GHG emissions we eliminated since 2008 — while sales rose 28 percent — are equivalent to the removal of 2,830 cars from the road for a year. Greenhouse Gas Emissions ’12 normalized greenhouse gas emissions absolute greenhouse gas emissions Total Tons GHG 2008 1.84 TONNES 2012 1.4 TONNES Reduction of GHG/metric tons of product shipped Virgin Plastic 2012 Goal Goal Update: met unmet 13% 6% Our methodology and data are discussed on page 52. seventhgeneration.com/2012report   25 Nurturing Nature


2012 Corporate Responsibility Report
To see the actual publication please follow the link above