Reducing Our Impacts

2012 Corporate Responsibility Report

Through both on-the-ground conservation activities in Indonesia and online and zoo visitor education, our gift supports use of sustainable palm oil as a means of protecting the endangered orangutan. Reducing Our Impacts Environmental Savings Our use of plant-based ingredients and our packaging improvements saved enough petroleum in 2012 to drive all the way around the earth more than 1,100 times! To substantiate the savings from manufacturing our products sustainably, we calculate the environmental savings that result from our use of renewable or recycled materials and from alternatives to ingredients such as chlorine bleach and phosphates. We determine our savings data by comparing our products made with renewable or recycled ingredients to our products as if they were made with conventional, petroleum-derived ingredients. Because of improvements in our formulations as well as regulatory or other changes outside our company, the savings don’t index to sales consistently each year. When our industry embraced a voluntary ban on phosphates in 2010, for example, our savings (as compared to the rest of the industry) dropped to zero and we no longer track this metric. We’re proud to have played a role in influencing that change! 1999–2012: 14 YEARS OF SAVINGS WE USE RECYCLED MATERIALS AND SAVED: ’07 ’08 ’09 ’10 ’11 ’12 636,000 501,000 753,000 884,000 961,000 1,032,000 181m 272m 230m 319m 347m 373m 63,000 95,000 124,000 157,000 186,000 219,000 374,000 753,000 596,000 874,000 926,000 979,000 219,000 barrels of oil 979,000 pounds of VOCs 1,032,000 full-growth trees 2.7 million cubic feet of landfill space WE USE PLANT-BASED AND SAFER INGREDIENTS AND SAVED: seventhgeneration.com/2012report   21 Nurturing Nature


2012 Corporate Responsibility Report
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