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2012 Corporate Responsibility Report

Starting in 2013, our diapers will contain bio brown pulp, which has not been processed with bleaching chemicals. We have been using totally chlorine-free (TCF) processed pulp in our diapers but are now able to obtain pulp that uses 10 percent less energy and water, eliminates bleaching chemicals, and is associated with better wastewater quality. The new process even improves wood yield, meaning that we can use 7–10 percent less wood to obtain the same amount of product. “These are exciting steps forward in our efforts to continually evolve the sustainability of our diapers,” says Reed Doyle, Director of Corporate Consciousness. “Having achieved these improvements, we’re not going to stand still. We have some interesting ideas in the pipeline — including a focus on pushing innovation in the outer materials of the diaper.” The story of our diapers’ evolution illustrates an unheralded aspect of product sustainability — the hard work involved in finding raw materials that meet our high standards and in locating manufacturers who can produce to our specifications. When we first started producing diapers in 2004, we couldn’t find a U.S. manufacturer who could meet our specifications so we began working with a company in Germany using fluff pulp procured from forests in Scandinavia. To understand the true environmental and social costs of our consumption, we took two trips to visit these forests in 2006 and 2008 to ensure that they were being managed sustainably on the 80 to 100 year cycle necessary in northern Scandinavia, and that a healthy biodiversity was being maintained. “We consider FSC certification to be the gold standard for its approach to protecting forest ecology and water quality and preventing the loss of natural forest cover,” says Martin Wolf, Director of Product Sustainability & Authenticity. “Despite the difficulties in converting a large collaborative of forest owners to this standard, the forestry operations of our pulp supplier UPM Rauma Cell became FSC certified in 2010. Now our pulp comes through UPM Rauma Cell from FSC-certified wood obtained in Sweden while our diapers are produced in the U.S.” We use highly absorbent virgin pulp in several products in addition to our diapers: our Facial Cloths, Baby Wipes, Disinfecting-Wipes, and feminine care Chlorine- Free Pads. Uses up to 10% less wood Uses 10% less energy Uses 10% less water Achieve FSC certication 2013 Goal for our virgin pulp met unmet seventhgeneration.com/2012report   19 Nurturing Nature


2012 Corporate Responsibility Report
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