Talking About Biobased Products - Product Improvements: The Path To FSC Certified Diapers With Bio Brown Pulp

2012 Corporate Responsibility Report

Talking About Biobased Products Seventh Generation’s belief in using ingredients from plants not petroleum is a powerful point of difference for our company. It wasn’t until 2011 that we had an effective way of talking about this with consumers. That was when the Department of Agriculture (USDA) introduced a new program to certify the biobased content of consumer products. The new BioPreferred Program gave us a rigorous, scientific way to measure our plant-based content and to communicate our results on our labels. In most cases, we rely on our own standards, as formal certifications do not distinguish between products that greatly exceed a standard and those that meet the minimum requirements. In effect, Seventh Generation’s name is its environmental seal. BioPreferred Certication Goal Update: met unmet We made an exception for the BioPreferred Program as the label specifies the degree of biobased content, allowing comparison among products. We set an ambitious goal of certifying all of our formulated products by 2012 and tied this to our Annual Incentive Program. We achieved this with all 74 of our eligible products currently certified, most with verified biobased contents of 90 percent or higher. The USDA program was suspended for a few months due to a lapse in funding but is resuming its work in July 2013. We are continuing to test the biobased content of our new products and all new eligible products will be submitted for certification. Product Improvements: The Path To FSC Certified Diapers With Bio Brown Pulp Ensuring that our diapers, a hallmark product for our brand, embody our concern for healthy babies, healthy forests and healthy streams, has been an ongoing exercise in ingenuity, flexibility and persistence. Our hard work paid off in 2012 with two major improvements to our diaper’s environmental profile. 2012 Goal Seventh Generation will be the first diaper brand in North America to have earned the right to bear the Forest Stewardship Council (FSC) certification logo in late 2013. This verifies that the forests where we obtain our diaper pulp are managed according to stringent environmental and social standards and that we can trace our pulp through a chain of custody protocol. We will pursue FSC certification for the virgin pulp used in our other products next. ’11 42 32 ’12 Total All of our eligible products! 74 Number of Certified BioPreferred Products 18  Seventh Generation, Inc. | FUTURE TENSE: Corporate Consciousness Report for 2012 Nurturing Nature


2012 Corporate Responsibility Report
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