Page 17

2012 Corporate Responsibility Report

in our specialty cleaners instead of silicone, which is not biodegradable. This was a really interesting design solution. Our ingredient standards regularly lead us to find innovative solutions to product formulation challenges. We are still searching for a bio-based preservative for our laundry detergent that meets our efficacy standards. It will be interesting to see what species will contribute the solution to this challenge! “It was thrilling to work on our new plant-based skin serum, Boost, launching in July, 2013. We have developed a unique plant-based, preservative-free skin care system that is both high-performing and affordable. We will have the first mass entry into this market. “Full of petroleum-based ingredients and water, conventional moisturizers can strip the face of moisture. So, many people get stuck in a cycle where they need to apply even more moisturizer and their skin is not able to achieve a healthy balance. Direct-to-skin products based on essential oils are prevalent in beauty care in Europe. To help North American consumers with the switch to having oil on their faces, we are using a fast-absorbing carrier oil system of three oils with a dry powdery feel. There are also two or three botanical nourishing ingredients in each product and the mix is preserved with rosemary oil. Essential oils provide the scent for each of the six products in this line. “My background is as a chemist and an herbalist, so I was very excited for the opportunity to source botanical extracts and essential oils from plants grown around the globe for the Boost skin care serums. These include Tamanu oil from the island of Vanuatu, Baobab from Africa, Acai from the Amazon, Argan from Morocco and many others. The products contain these oils to drive amazing skin benefits along with a botanical carrier oil blend that gives them a non-greasy, fast absorbing feel.” "We aspire to 'nurture nature; ' with a goal to use ingredients that come from plants not petroleum." Heather B. seventhgeneration.com/2012report   15 Nurturing Nature


2012 Corporate Responsibility Report
To see the actual publication please follow the link above