Products that Serve the Next Generations - Formulas that Nurture Nature Heather Beach, Senior Research Scientist

2012 Corporate Responsibility Report

Nurturing Nature We aspire to care today for seven generations of tomorrows by choosing plants not petroleum, sourcing sustainably, decreasing our carbon footprint and producing zero waste. Products that Serve the Next Generations Seventh Generation brought 48 new products to market in 2012, including 90 new products, sizes and scents. Building on our strengths with related products, we entered the adult and baby personal care categories, while also developing several new specialty cleaners. Finding suppliers that meet our quality and sustainability expectations is vital for us to branch out in new directions. In 2012, we developed and nurtured five new supplier partnerships. Whether dish liquid or lotion for a baby’s tender skin, we won’t put our name on anything unless we are sure that it meets our standards for human and environmental health and is both effective and affordable. We rely on the principles of green chemistry and on our own rigorous protocols. Formulas that Nurture Nature Heather Beach, Senior Research Scientist “When our team was asked to develop the new lines of personal care and baby care products that we launched in 2012, I knew what a challenge this would present. We aspire to ‘nurture nature,’ with a goal to use ingredients that come from plants not petroleum. This gives us a much more limited palette of ingredients to draw from in our formulations. “We don’t manufacture our own products so we have to choose creative suppliers as partners. A great example of this is the way we improved the surfactant (a key ingredient in soil removal) in our laundry detergent. We partnered with Rhodia to develop a bio-based version from a combination of sugar cane and palm kernel oil. The new surfactant is not only 100 percent plant-based but very effective. As part of our commitment to exert a positive influence on our entire industry, we are not seeking exclusive use of this surfactant but making it available to other manufacturers. “Another policy is having biodegradable formulas. We found that we could use coconut oil as a shine agent 14  Seventh Generation, Inc. | FUTURE TENSE: Corporate Consciousness Report for 2012 Nurturing Nature


2012 Corporate Responsibility Report
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