Aspirations and Goals - Awards

2012 Corporate Responsibility Report

Aspirations and Goals Seventh Generation has been a mission-driven organization from our earliest days, when we first embraced the Iroquois belief of caring for the next seven generations. We haven’t always done a great job of articulating our shared vision of the future and linking that vision to concrete goals and business plans. A group of 25 of us from across the company set out to change that through a lively aspiration-defining exercise in December 2012. In early 2013, we are still refining the 2020 goals listed below. 2020 Roadmap and Goals Alignment “The company needs a North Star,” says Reed Doyle, Director of Corporate Consciousness. “With half of our community joining us in the past two years, it is important that we have aspirations that guide the company and continue to establish our leadership in the industry. The power of where we ended up is that our four aspirations reflect both our DNA and our promise to the next seven generations.” We developed nine goals that will ladder up to these aspirations and are working to set short-term and mid-term targets for each of these as part of our 2020 Roadmap. To ensure success, we are embedding accountability for these targets firmly within specific business units. “As we defined these targets, we had to ask ourselves a lot of tough questions,” explains Reed. “How do we enhance health? How do we evolve our supply chain into a true value chain? How will each one of us play a part in getting us where we need to go? How do we ensure that these aspirations infuse our day-to-day activities?” To be true to our heritage as a mission-driven company, our sustainability goals should carry as much weight as our financial ones. In 2012, we tied four of our sustainability goals to ten percent of our Annual Incentive bonuses in an all-or-nothing formula. (We report on our successful achievement of these goals throughout this report: employee engagement; volunteering; virgin plastic reduction; and BioPreferred Program certification.) In 2013, twenty percent of our bonuses will be linked to key sustainability goals. The following year, we will upgrade the process further by establishing the goals earlier in the year, which will allow us to integrate them into the annual operating plan more effectively. Awards Global Green’s 2012 Corporate Environmental Leadership Award was given to CEO John Replogle. Ingredients disclosed on product labels (following Food Drug and Cosmetic Act and INCI Nomenclature) Voluntary cleaning industry ingredient disclosure program — a testament to our leadership Voluntary cleaning industry phosphate ban for automatic dishwashing detergents, aer 10 years of campaigning by Seventh Generation 2006 2007 2008 2009 2010 2011 2012 2013 1,4-dioxane formulated out of all products Removed last synthetic fragrance, completing fragrance switch to 100% plant-based essential oils First household products company in North America to use Roundtable for Sustainable Palm Oil certificates for the palm oil in our products seventhgeneration.com/2012report   11 Our Vision


2012 Corporate Responsibility Report
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